Even those of us not in
explicitly creative fields must come up with new ideas
and insights in order to move ahead. How can we
shake up our thinking patterns?
What happens during a brainstorming
session the key players on the team speak up and express their ideas. While
others may not speak up because they're shy, or are afraid that their
suggestions may be rejected
An idea-generating process
that enables everyone in the group to participate in a nonthreatening way. This
approach can often generate more potential solutions than traditional brainstorming.
Traditional brainstorming sessions allow only one person to speak at a time. By
the time each individual has spoken, most participants have edited, discarded,
or simply forgotten their own ideas. This is called ‘blocking' & it can
reduce creativity and productivity in these sessions.
When you brainstorm on your own, you don't have to worry about other
people's egos or opinions, and you can be freer and more creative. However
may not develop ideas as fully, because you don't have the wider experience of
other group members to draw on.
Once
everyone has shared their ideas, start a group discussion to develop other
people's ideas, and use them to create new ideas. Building on others ideas is
one of the most valuable aspects of group brainstorming. Encourage everyone to
contribute including the quietest & discourage anyone from criticizing
ideas.
Don't
follow one train of thought for too long. Make sure that you generate a good
number of different ideas. If a team member needs to "tune out" to
explore an idea alone, allow them the freedom to do this.
Welcome creativity, and encourage your team to come up with as many
ideas as possible, regardless of whether they're practical or impractical…
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